Google Top Ranking Factors 2018
Google Top Ranking Factors 2018 – Getting on Google first page is everyone’s dream. But now a days you need to do something more than stuffing your content with relevant keywords.
Getting position on search engine results pages (SERPs) is an art in itself as search engines are getting intelligent by updating their algorithms and you need to align your content with what they are looking for.
Google searching algorithms are quite robust and really no one knows how many ranking factors Google use but we are going to share an SEO checklist for most important Google ranking factors which will definitely guide you how to get on Google first page without paying anything to an SEO expert.
SSL Enabled sites are more secure and trusted by visitors so its make sense why Google is giving them an edge over non SSL (http).
Making Mobile Optimized blog is absolutely necessary now as Google is giving it more and more importance.
Site structure includes well-defined menus, About Page, Contact page and other related stuff.
Sitemap behaves like a door for Google bots, get one to welcome them. Once done, submit your sitemap to Google using Google Search Console > Sitemap section
Make good use of Keywords but don’t go crazy (keyword stuffing). Content length is an important factor here, writing long articles will naturally increase your keywords strength and reduce bounce rate. See a step by step guide on how to write a long article
Image optimizations will reduce your website load times hence good user experience. Link your articles internally with your other articles and add external links where necessary.
Click through rate is a rate of how many times your content has been clicked and a big signal to Google that your content is quality content so Google will improve content ranking in search engine SERPs.
As for bounce rate, lower the bounce rate, better. You can check overall bounce rate from your Google Analytics account.
Branded searches means quantity of searches with your brand name included in search. For example if someone needs a GoPro camera, he/she may search in two ways:
- buying a GoPro Camera (an unbranded search)
- buying a GoPro Camera Amazon (a branded search, Amazon.com brand name has been included)
If you are running a blog, make your brand social profiles as well (Facebook, Twitter etc…). Brand mentions and brand anchor text is how many people are mentioning your blog in their articles or by different means.
Strong social signals will give you more authority hence good rankings in search engines.
Try authority backlinks from your own niche. These are real juice which will enhance your rankings.
Never buy backlinks, Google is intelligent enough to nail it down and worse…Google has no emotions so it will put your blog upside down in no time without any mercy. It doesn’t make sense if you are a food blog and getting hundreds of backlinks from a technology blog.
All of the above ranking factors are shown by their importance which can be changed or customized anytime as Google keeps on shuffling and updating algorithms.
Getting good SERPs position is not something you will get overnight. Give it some time and you will certainly see your blog position will get better.